Blue Blaze Associates receives AVA award
Blue Blaze Associates, a full-service marketing and design agency, was named winner of the AVA Digital Gold Award for the redesign of a collection of multinational websites for Inductotherm Group.
The New Jersey-based parent company is a global leader in engineering, designing and manufacturing products for induction melting, heating and welding equipment. Inductotherm Group includes 40 companies that manufacture more than 275 products across 21 countries.
The project required a comprehensive content audit and a complete redesign of the parent company’s corporate website to bring digital transformation and brand value to the forefront; a redesign and retooling of the entire multisite website network for 34 sub-companies, with translation support for up to 13 languages; and creation of a digital central product database and resource library to maintain consistent product information sharing and brand management across 50 product lines and all sub-companies.
Blue Blaze launched the new Inductotherm Group corporate website featuring a global design that is locally flexible and adaptive, and a new online resource database named “The Quarry.” Blue Blaze simultaneously launched a corresponding multisite network for Inductotherm Group’s subsidiary companies, which includes 34 multilingual sub-company sites in 13 languages. The multisite network is powered by a custom central database which broadcasts consistent information about Inductotherm group’s brands and products to the sub-company sites.
“This is one of the largest projects Blue Blaze has ever completed,” said Blue Blaze Associates CEO Sandy Taccone. “The biggest challenge we tackled was developing custom code to support the central product database so each of the products can be stored, revised and broadcast to any of the sub-company sites in multiple languages. I am proud of my team’s ability to adapt and problem-solve.”
The Blue Blaze design offers flexibility, brand consistency and instant access to product information that has made this network of websites a valuable asset to Inductotherm Group’s international customers.
“We needed a way to present our global products and brands to customers in their local language and location,” says Lauren Trimble, manager of corporate communications for Inductotherm Group. “The Blue Blaze team built a streamlined fleet of websites which comprehensively highlights all our products and services with an easy and approachable user experience.”
The 2020 AVA Digital Awards international competition is administered and judged by the Association of Marketing and Communication Professionals. The annual competition serves as a benchmark of the industry and recognizes a high standard of excellence in work that includes digital engagement campaigns, audio and video production, website development, social media interaction and mobile marketing. There were 2,500 entries from around the world, and winners were selected from more than 200 categories.
View the award-winning website at inductothermgroup.com.
Blue Blaze Associates collaborates with clients to build memorable brands and customized marketing solutions that deliver measurable results. Founded in 2001, this certified women-owned, strategic marketing and design agency offers a full suite of award-winning creative services.
For more, visit blueblazeassociates.com.