Target in Prices Corner sets opening date
Editor's note: A previous version of this story listed the incorrect date for when Sears in Prices Corner opened. The store opened in 1963.
The Target in Prices Corner will open April 18, according to a sign posted on the building.
The store has taken part of the space previously occupied by Sears in the Prices Corner shopping center on Kirkwood Highway and is anchoring a redevelopment of the nearly 6-decade-old complex.
Among the new businesses joining Target in Prices Corner will be Chick-fil-A, Urban Kitchen and Tropical Smoothie. The shopping center recently underwent a renovation, updating its facade to an industrial gray look.
The Prices Corner Target will be Delaware's fourth, joining locations off Route 13 in Dover and in the Brandywine Town Center and Christiana Mall. At 113,000 square feet, it is the smallest of the four stores, but larger than most of Target's urban small-format stores.
The new Target marks a significant shift in the shopping center's trajectory, replacing what once was America's most popular department store with what's perhaps closest to its modern-day equivalent.
Sears opened on Kirkwood Highway in 1963. It closed in 2018 in one of several waves of closures by the company in the 2010s as it nosedived toward bankruptcy. Delaware's last Sears in the Concord Mall on Route 202 closed in February 2020.
Work on the Prices Corner building began in June 2019, but Target didn't announce itself as a new tenant until December of that year. Construction crews almost entirely gutted the building before shaping it into a Target over the past several months.
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It has appeared near completion for several weeks. Late last month, crews installed signs with the company's bullseye logo.
Target has posted several roles for the new store on its jobs website. Last year, Target raised its starting wage to $15 an hour.
Having already invested in its online ordering and in-store pickup services prior to the pandemic, Target has thrived over the past year.
In 2020, its sales improved by more than $15 billion. The company said that growth was greater than its total sales growth over the prior 11 years.
After opening 30 new stores in 2020, Target plans to open 30-40 new stores per year moving forward in urban centers, on college campuses and in suburban cities. It also plans to renovate hundreds of its almost 2,000 existing stores in the next few years.
Several businesses have recently filled vacancies in the Prices Corner shopping center. They include AutoZone and Two Claws cajun seafood restaurant. Two pad sites are being constructed next to Target where a Sears Auto Center once stood for Chick-fil-A and Chase Bank.
A vacancy of up to 66,720 square feet for a second business in the former Sears space is being advertised, as well as a few smaller in-line spaces.
Other businesses in the shopping center include J.C. Penney, Gabe's, Five Guys, Staples and Famous Footwear.