Amanda Peters, owner of RISE Fitness and Adventure, hosted first lady Tracey Quillen Carney, Children & Families First CEO Leslie Newman and community members, to kick off the inaugural Rise to the Challenge: 34 Feet to Defeat Childhood Hunger food drive.

Rise to the Challenge is a three-week drive to collect baby and toddler foods; diapers and wipes that will support the newborns, infants and toddlers enrolled in Children & Families First’s nurse home visiting programs. The name for the drive came about in recognition of the impressive rock climbing wall within the RISE gym.

“The goal of the drive is to fill 34 1-foot boxes, so that if stacked up they would reach the top of our rock wall,” said Peters. “It creates a really great visual about overcoming a significant challenge, and I wouldn’t be surprised if we exceed 34 feet.”

Aligned with the first lady’s First Chance Delaware, specifically the Task Force to End Childhood Hunger, this drive will provide expanded access to nutritious food for low income children that will encourage healthy brain and physical development so they can thrive to their potentials.

“First Chance Delaware seeks to promote a culture of commitment to our children ensuring all of Delaware’s children have a first chance to succeed,” said Quillen-Carney. “This is a great example of how a private business and a non-profit working together can have tremendous impact.”

The drive will continue through June 1 with official collection point RISE Fitness and Adventure, 35770 Airport Road, Rehoboth Beach, accepting donations during normal business hours: 5 a.m. to 10 p.m. Mondays through Fridays, 6 a.m. to 8 p.m. Saturdays and 7 a.m. to 5 p.m. Sundays.

For more, visit cffde.org/itemsdrive, call 604-6277 or email laura.rimmer@cffde.org.